"What's in it for me?" blogging

This month I've been writing about how to promote your handmaking business. Blogging is one area that's been covered in more detail. In this article, Hand-makers: how to blog your way to more sales, more PR and higher web visibility, I mentioned the up-and-coming new blog at pressies4princesses as an example of "What's In It For Me?" (WIIFM) blogging. Check the original article for more about WIIFM.

Well, Gifts Solved, the new WIIFM blog, is now launched. It's a chance to see my blogging advice in action - or, indeed, whether I am following my own lead!



Take a look and you'll see that Gifts Solved has a mandate to help people choose, wrap and give their gifts well. We're trying to blend our selling agenda into the useful stuff. This is the essence of WIIFM blogging. You still get to do your selling, but you don't get to write only advertorial, because nobody will read that.

Have we got it right? Let me know what you think.