A new mission

Recently, I ranted about some misguided business practices amongst entrepreneurial artisans. Then I got coaxed into doing a pricing/ product review, which seems to have gone down like the proverbial lead balloon. That got me thinking about where I was going with this blog. And, a week later, I think I'm about ready to redefine my mission.

You see, I got to wondering whether I could still be enthusing about all the great handmade jewellery and craft out there in 12 months time. Or, whether I might have become a little jaded by then. I also began to wonder whether folks would tire of reading it. Then I starting thinking about what I really had to offer that was valuable to a readership. I have come to the conclusion that it is my experience of online retailing. And, in particular, of selling niche handmade jewellery and other products online.

I am, of course, still in the e-tailing game and constantly striving to grow gift retailer pressies4princesses. So, my experience will continue to grow. Plus, pressies' gives me access to a large amount of information about shoppers and what they buy. And, the way that pressies' is headed (developing customer feedback loops, etc) will substantially grow the amount and type of information I can call upon.

The team at pressies' has a good track record with taking on highly creative individuals - see the handmade jewellery section and giving them their first real taste of success. We often have to advise on pricing, packaging and other elements to get them on the right footing. We're even in the loop on jewellery design - sponsoring the development of new ranges, for example, by guaranteeing to purchase the outcome. How fantastic to be able to share this information and experience to help create, rather than just sit in judgement of the finished article!

So, I'll be spending the weekend thinking about where to start. The fantastic finds will still be here too, but a lot more besides. I hope that will make things more rewarding for all.